Clara La San

Renowned for her richly personalised, effortless style ofhook-rich songcraft, Clara La San is a composer, producer, and singer whohas developed a resounding reputation for writing and arranging songs that feelinstantly familiar and timeless, with a distinctly fresh appeal. The 2023self-release of her single In This Darkness earned hersolo sound 100s of millions of plays on streaming services, pinpointing herstatus among the prized songwriters of her generation.

 Whilst her music is patently steeped in a holistic listeningof myriad musical strands - from early 00’s R&B to contemporary rapinstrumentals - she braids her influences with inspirations from cinema scoresand up-to-the-second sound design to express a singular style of soul for the2020s and beyond. This palpable sense of classically emotive but modernistproduction is matched by a rare ability for realising top line vocal melodies,layered in blushing harmonies that instantly imprint on the memory and havekept her growing and devoted fanbase, including many other artists and peers,returning for more.

Clara La San deploys herenviably natural feel for extended melody at the service of telling storiesborne from lived experience. Her discreet, observant skill at divining sensualpoetry from everyday life has only grown in stature since early guest vocalappearances prompted her to front her own mixtape, GoodMourning, co-produced with Jam City and released in2017, since deleted from DSPs - only adding to the mysterious allure weavedacross her persona. Subsequent songwriting credits for the likes of YvesTumor and Bicep have proven her range and unleashed Clara La San’s confidence in a solo sound that speaks to her maturity anddare-to-differ approach to working in the music industry.

 Clara La San’s debutalbum Made Mistakes finely balances a renewedconviction in her solo sound with an empathetic vulnerability that identifiesher as equal parts R&B siren and elder sister to a generation of youngwomen who are increasingly taking control of their agency, finding their placein the world.

Somewhat shadowy and avoidant of the spotlight previously,with Made Mistakes we are opened up not just to her music, but thewhole Clara La San audio-visual world, finally unlocked for fans to interpretand ultimately lose themselves in.

 From any perspective, Clara La San's is a remarkablestory of biding one’s time, trusting instincts and never forcing oneself to“play the game”. Her strategy, like her music, is a rare example of swervingtricks or stunts in favour of allowing flavours to enrich and come to fruitionin their own time. The result is an artist and sound whose music resonates andgratifies timeless needs and feels, whilst entirely emblematic of hergeneration.

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